Spring Venture Group

SEO Manager

Req No
2020-1840
Category
Marketing
Type
Regular Full-Time
Location
US-MO-Kansas City

Company Overview

Who We Are: 

Spring Venture Group is a leading digital direct-to-consumer sales and marketing company with product offerings focused on the senior market. We specialize in distributing Medicare Supplement, Medicare Advantage, and related products via our family of brands and dedicated team of licensed insurance agents. Powered by our unique technologies that combine sophisticated marketing, comparison shopping, sales execution, and customer engagement – we help thousands of seniors across the country navigate the complex world of Medicare every day.

Job Specific

What We Want:

As SEO Manager at Spring Venture Group, you are responsible for creating and implementing a robust search engine optimization strategy for SVG owned web properties. Your work enables our cross-functional marketing team to deliver world-class campaigns for Spring Venture Group’s family of brands. Our ideal candidate has deep experience influencing natural search rankings while simultaneously delivering growth of high-intent traffic. Additionally, this individual will possess superior analytical, communication, and presentation skills.

What You'll Do:

  • Create a robust SEO content strategy for SVG’s family of brands designed to drive organic reach, acquisition, engagement, and loyalty
  • Work closely with technology teams ensuring SVG’s web infrastructure, architecture, and capabilities support effective SEO
  • Continuously audit and analyze performance across SVG owned web properties, as well as the competitive landscape to identify issues, track progress, and test solutions that improve performance and drive growth
  • Communicate and report on SEO performance and the progress of initiatives to technical and non-technical stakeholders
  • Work closely with and guide team members to execute a content-centric SEO plan
  • Design and execute white-hat link building and outreach strategies
  • Perform ongoing keyword research and grow our ranking keyword portfolio
  • Maintain up-to-date knowledge of SEO best practices and emerging industry trends, keeping SVG ahead of direct and indirect competitors
  • Consistently seek out and test new strategies, tactics, and technologies that advance organic search performance

What You'll Bring to the Team:

  • Bachelor’s degree required
  • 5+ years proven experience managing enterprise level SEO/Organic search marketing programs
  • Google Search Console and Bing webmaster tool experience required
  • Demonstrated track record of delivering measurable results against large-scale SEO programs
  • Advanced web analytics experience, Google Analytics Certification preferred
  • Experience with competitive research and reporting tools such as Moz, SEMRush, and Spyfu with a history of advanced backlinking analysis
  • Strong technical knowledge, including experience with CSS, JavasScript and HTML as it relates to search engine optimization
  • Superior analytical skills with a demonstrated ability to turn data into action
  • Strong written and oral communication and presentation skills
  • Ability to work in a fast-paced, dynamic environment
  • Insurance or B2C sales industry experience a plus

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