Spring Venture Group

Director of Paid Media

Req No
2020-1839
Category
Marketing
Type
Regular Full-Time
Location
US-MO-Kansas City

Company Overview

Who We Are: 

Spring Venture Group is a leading digital direct-to-consumer sales and marketing company with product offerings focused on the senior market. We specialize in distributing Medicare Supplement, Medicare Advantage, and related products via our family of brands and dedicated team of licensed insurance agents. Powered by our unique technologies that combine sophisticated marketing, comparison shopping, sales execution, and customer engagement – we help thousands of seniors across the country navigate the complex world of Medicare every day.

Job Specific

What We Want:

As Director of Paid Media at Spring Venture Group, you are responsible for creating and implementing a robust media strategy for SVG and our family of brands. You will enable our cross-functional marketing team to deliver world-class campaigns that drive customer acquisition. The ideal candidate has demonstrated success developing, launching, and scaling marketing acquisition and demand generation programs across online and offline channels including: TV, radio, direct mail, social, display, and email.   Additionally, this individual will possess superior analytical, communication, and presentation skills.

What You'll Do:

  • Develop, implement, and manage comprehensive marketing programs that drive response and build brand awareness across digital and traditional channels
  • Align on and manage attribution policies that effectively measure the efficacy of marketing campaigns
  • Develop and manage RFP processes with external marketing partners to execute campaigns that meet performance objectives
  • Identify, onboard, and manage external agency and marketing partners to execute campaigns
  • Communicate daily, weekly, monthly and lifetime performance reports with key stakeholders
  • Design and execute ongoing testing (creative, market, dayparting, frequence and, cadence)
  • Expedite media plans by monitoring schedules, proofing content and graphics, verifying placements and resolving technical and non-technical roadblocks
  • Conduct competitive analysis to identify opportunities and track developments across the industry
  • Maintain up-to-date knowledge of industry trends, keeping us a step ahead of our competitors
  • Consistently seeks out and tests new strategies, tactics, and technologies that advance the company’s demand generation and acquisition efforts

What You'll Bring to the Team:

  • Bachelor’s degree required. Advanced degree preferred
  • 5+ years of active/hands-on experience managing acquisition marketing and demand generation programs leveraging direct mail, TV, radio, and display
  • Experience developing direct response campaigns leveraging both cash-based marketing models as well as per-inquiry, cost-per-call, and/or performance-based marketing models
  • Significant experience leading the development and testing of creative that drive efficient, qualified response across channels
  • The ability to develop and execute detailed marketing forecasts both nationally and locally 
  • Experience and comfort managing with large-scale marketing budgets
  • Strong analytical mindset and an ability to digest data and understand key drivers that impact program performance
  • Ability to work in a fast-paced, dynamic environment
  • Insurance or B2C sales industry experience a plus
  • Ability to work cross-functionally with marketing, sales, compliance, finance, and technology teams to accomplish objectives
  • Excellent communication and presentation skills to foster deep relationships with internal and external stakeholders
  • Ambitious, results-driven individual that enjoys working as a team, but can also thrive independently

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