Spring Venture Group

  • Director of Marketing, Paid Media

    Req No
    2019-1701
    Category
    Marketing
    Type
    Regular Full-Time
    Location
    US-MO-Kansas City
  • Overview

    Who we are:

    Spring Venture Group is a leading digital direct-to-consumer sales and marketing company with product offerings focused on the senior market.  We specialize in distributing Medicare Supplement, Medicare Advantage, and related products via our family of brands and dedicated team of licensed insurance agents. Powered by our unique technologies that combine sophisticated marketing, comparison shopping, sales execution, and customer engagement – we help thousands of seniors across the country navigate the complex world of Medicare every day.

     

    What We Want:

    As Director of Marketing, Paid Media at Spring Venture Group, your work will be highly-visible across the full spectrum of paid media campaigns used to educate, attract, and convert customers. This role will be responsible for overseeing the strategic vision and execution of our direct response lead generation campaigns. Our ideal candidate seeks the opportunity to think independently- utilizing both conceptual and executional skills to address campaign challenges and meet KPIs. They will possess remarkable analytical skills, a strong knowledge of the digital landscape, and enjoy working collaboratively with multiple departments to meet aggressive goals and deadlines.

    Responsibilities

    • Lead the strategic vision and day-to-day operations of various marketing channels and ensure performance is meeting goals.
    • Directly supervise the paid search and media teams in the marketing department.
    • Regularly evaluate and collaborate with each teammate on personal performance and development; ensure they are engaged in organizational success and are aware of how they contribute to our goals.
    • Work in concert with our Technology, Analytics, and Finance teams to develop core strategies and execution plans in growing our new customer base.
    • Apply deep understanding of digital marketing strategies and best practices to plan, execute, analyze and optimize multi-channel campaigns.
    • Lead as a product owner and expert using data and experience to make decisions.
    • Assist in our testing programs by conducting and analyzing results and applying learnings to impact future testing and optimization.
    • Assist in budget development and forecasting while monitoring key metrics and develop strategies to optimize growth.

    Qualifications

    • Bachelor’s degree, or higher, in marketing or applicable field.
    • At least 8 years professional experience in a digital marketing role with a strong emphasis paid search, media planning and other direct response marketing channels.
    • Demonstrated success in developing and managing a team.
    • An excellent understanding of digital marketing and various technical advertising channels such as social, display, email and direct mail.
    • AdWords, Bing and Google Analytics certifications.
    • Ability to identify issues and bring solutions to the table.
    • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
    • Strong analytical and critical thinking skillsets.

     

    Spring Venture Group is an Equal Opportunity Employer.

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